What is the new way out for glass partition in the context of supply-side reforms?

       Glass partitionSince its development, it has been favored by the capital market. The trend of industrial and office glass partition decoration has also become a market breakthrough for a single category. For the glass partition industry, which is undergoing a reshuffle and policy pressure, expanding product production lines is a good choice. But this is not a financial pressure that ordinary brands can overcome. Glass partition; For the glass partition industry with relatively excess production capacity, supply-side reform is also a good way out. Instead of falling into a price war between manufacturers, it is better to switch marketing ideas from expanding sales to increasing prices and cost-effectiveness, so as to increase the company's profit.

The key to supply-side reform is to shift from a product-centric approach to a consumer-centric approach. The potential incentive for consumer purchasing power is actually demand. In the past, products were used to enter the market. Rather than product innovation, it is more appropriate to say that this is an insight into consumers' need to "show off". Glass partitions have display attributes. People born in the 1980s and 1990s have become the core group in the consumer market. According to a joint report by Alibaba Research Institute and BCG, this group will account for 29.5% in 2020, contributing 53% of consumption, and their consumption capacity will grow at a rate twice that of the previous generation. In other words, only by understanding the consumption needs of this group of people can we maintain the sales growth rate of office glass partitions in the next ten years.

The demand for glass partitions is superficial, and technology is the foundation. Only by improving technology according to demand can production capacity not be wasted. For glass partitions, 2017 was a year of rapid development of new products. The launch of new products and the demand of the consumer market drove profits and revenue. At present, many glass partition companies have begun to plan the adjustment of product structure and production lines for next year. Profit is always the priority of enterprises. Behind the technological innovation driven by consumer demand is the profit brought by product added value, which is much higher than the profit of low price to attract sales, and this is also worth more investment.